Jiji Press LONDON (Jiji Press) — Japan came in fourth in the World Economic Forum’s latest Travel & Tourism Competitiveness Report released Wednesday, unchanged from the previous survey in 2017.
Japan was highly rated for its cultural assets and other features, but the report pointed out that improvements can be made with respect to the country’s development of tourism infrastructure and its use of natural resources. The top three countries were also unchanged, with Spain heading the overall rankings, followed by France and Germany.
Visitors are attracted to Japan’s “unique cultural resources,” the report said. “However, Japan still has room to better utilize its promising natural resources.”
The report covered 140 countries and regions, assessing their competitiveness in 14 fields including natural resources, cultural resources and air transport infrastructure.
“With travel barriers and travel costs declining, many countries have been significantly increasing their competitive position in global tourism,” said Christoph Wolff, head of mobility at the WEF.
“Countries can leverage this opportunity to generate economic and development returns, but they must address gaps in infrastructure and environmental protection to make sure these returns can be achieved over the long-term,” Wolff said.Speech